Revium
Services
Execution
Client
Revium
Year
2023
Team
Development agency, Head of Product + Marketing
Overview
I led the design of Revium's new website during their rebranding transition from 10G to Revium. Despite a tight 3 month deadline, our efforts resulted in a successful website launch, resulting in a remarkable 31% increase in conversion rate.
Context
Revium, formerly 10G, underwent a strategic rebrand to signal its evolution from a consulting firm to a SaaS-first company with the launch of its generative AI platform
Services
Execution
Client
Revium
Problem
The legacy branding failed to position the product as a premium leader, creating an urgent need for a visual identity that could simplify complex AI technology into a compelling, high-end narrative
Services
Execution
Client
Revium
Solution
I leveraged the new logo motif and bold colour palette to build a visual language centred on strength and assurance. By using custom UI illustrations to demystify complex AI capabilities, the new direction achieved a 96% CSAT score during user feedback sessions
Services
Execution
Client
Revium
Establishing a scalable framework
To ensure a unified presence across all touchpoints, I developed comprehensive brand guidelines that serve as a strategic framework for visual standards. These guidelines provide the foundation for a cohesive identity, ensuring professional consistency across the website and all future marketing collateral
Services
Execution
Driving market momentum through a multi-channel launch
We built anticipation for the rebrand by deploying a strategy that bridged the gap between digital and physical touchpoints. This included a targeted social media rollout paired with custom-branded merchandise kits for employees and key clients, creating a memorable experience that drove significant pre-launch engagement
Services
Execution
Client
Revium
A streamlined handover across multiple timezones
To facilitate a high-quality build with an external team in a different time zone, I developed a streamlined handover system using detailed Loom walkthroughs and intuitive design annotations. By prototyping complex interactions, I provided the technical clarity needed to maintain our high standards throughout the development cycle
