Coinspot
Services
Strategy
Client
CoinSpot
Year
2024
Team
Lead UX designer, Lead Engineer
Overview
Collaborating with a lead UX designer, we transformed CoinSpot’s investment process for regular users and significantly boosted trading activity on the app. Custom bundles feature empowers users to craft personalised cryptocurrency portfolios, automating repetitive tasks and streamlining investments.
Context
CoinSpot is an Australia’s leading cryptocurrency trading platform (mobile app) designed to make buying, selling, and managing digital assets easy for both beginners and experienced traders.
Services
Strategy
Client
CoinSpot
Problem
CoinSpot users faced significant friction in managing their cryptocurrency investments. Investors were trapped in a manual, time-consuming trading cycle, repeatedly executing weekly trades for their preferred coins and often forgetting or missing critical investment windows which is frustrating for the seasoned trader.
Services
Strategy
Client
CoinSpot
Solution
Custom Bundles empowers users to create personalised cryptocurrency investment portfolios by allowing them to allocate funds across their preferred coins with complete flexibility. Users can set up automatic recurring investments at their chosen frequency, eliminating repetitive manual trading and ensuring consistent investment strategies.
Services
Strategy
Client
CoinSpot
**ENTER TITLE
CoinSpot users faced significant friction in managing their cryptocurrency investments. Investors were trapped in a manual, time-consuming trading cycle, repeatedly executing weekly trades for their preferred coins and often forgetting or missing critical investment windows which is frustrating for the seasoned trader.
Services
Strategy
Client
CoinSpot
**ENTER TITLE
My lead UX Designer was simultaneously working on a comprehensive UI refactoring of the app. This parallel process required us to design the new feature with foresight, seamlessly blending existing elements with the emerging design system and crating new components that would enhance our evolving UI framework.
Services
Strategy
Client
CoinSpot
**ENTER TITLE
To ensure users discovered, understood and effectively utilised this powerful new feature, I designed an eye-catching feature badge that elegantly alerted users to the new functionality, striking a balance between visibility without disrupting the users workflow.
